High pressure misting in Large-Scale Retail: a significant innovation
Large-Scale Retail (LSR) is an ever-evolving sector where the quest for innovative solutions to enhance customer experience and optimize operational efficiency is consistently in focus. One such innovation gaining popularity in recent years is high pressure misting.
In this process, Natural Misting emerges as a key partner for many prominent entities in the Italian Large-Scale Retail landscape. Noteworthy collaborations include well-known names in the Italian LSR, such as Conad, Il Gigante, Pam, Tosano, Piccolo, Coop, Eurospin, Eataly, Cadoro, and more. These partnerships underscore the extensive reach and influence of Natural Misting in the Italian food distribution sector.
This article explores how high pressure misting can benefit LSR and its key advantages.
High pressure misting: what is it?
high pressure misting is a technology that utilizes high pressure water pressurization to create fine mist particles. These particles, with a diameter of only 15 microns, are sprayed into the environment under high pressure, creating a misting effect that uniformly covers the area of interest. This technology finds application in various contexts, including supermarkets, shopping malls, and other LSR environments.
High pressure misting in LSR: key advantages
The use of high pressure misting in LSR yields numerous benefits, particularly beneficial in retail outlets and supermarkets. Let’s explore some of them.
Product and quality preservation
High pressure misting not only extends the shelf life of displayed products but also contributes to overall quality improvement. This is particularly evident in the case of fruits, vegetables, and fish. Thanks to this technology, products can maintain their freshness for an extended period, allowing them to be displayed and available for sale for a longer duration.
Reduction of unpleasant odors
One of the primary risks associated with food retail is the spread of unpleasant odors. Perishable food items can quickly contribute to the formation of an unpleasant environment inside the store. high pressure misting proves to be an effective solution for managing this issue, keeping odor diffusion under control and promoting an environment free of unpleasant smells. This undoubtedly improves the customer experience, encouraging them to return to the same retail location.
Waste reduction
The application of high pressure misting in LSR serves as an effective means to reduce food waste. Currently, a substantial 45% of products entering the market are subsequently discarded.
By implementing misting and humidification systems, it is possible to reduce food waste volume in supermarkets by up to 25%. Ensuring optimal product preservation allows their display and sale before reaching an unusable state. The consistent temperature, maintained through misting, extends the shelf life of products on the shelves, thus widening the window of opportunity for customers to purchase them. This not only increases sales but also reduces the quantity of unsold products. Consequently, a significant reduction in food waste is achieved, with a positive impact on the environment.
Differentiation from competitors
Utilizing high pressure misting not only allows differentiation from competitors and other market players but also sets the retail location apart through product quality and freshness. This differentiation approach can attract a broader clientele, giving the retail outlet superior appeal compared to the competition.
Creation of fresh environments in supermarkets
Harnessing high pressure misting offers an innovative way to keep supermarket environments fresh and inviting. By producing fine water particles in the form of mist, this technology can significantly reduce the ambient temperature and increase humidity, creating ideal conditions for food preservation. In fruit and vegetable sections, for example, high pressure misting helps prevent dehydration and loss of freshness, keeping products in optimal conditions for a longer duration.
Temperature reduction
High pressure misting lowers the ambient temperature, providing a more suitable environment for the preservation of fresh foods such as meat, dairy, and perishable products.
Humidity control
Humidity regulation is crucial for preventing food dehydration. high pressure misting contributes to maintaining an optimal humidity level, preserving freshness, and prolonging the life of foods.
Enhancement of customer experience
A cool and well-preserved environment positively influences the shopping experience of customers. high pressure misting creates a pleasant atmosphere, encouraging consumers to explore and purchase fresh products.
Food safety
misting is a significant ally in the preservation of fresh foods. It helps ensure more suitable storage temperatures, thus preventing the development of bacteria that can be harmful to human health. In the context of Large-Scale Retail (LSR), where compliance with hygiene and health standards is mandatory, high pressure misting emerges as an excellent solution.
Indoor spaces: healthy and comfortable
Creating fresh and comfortable environments through high pressure misting reduces dependence on high-energy consumption air conditioning systems. This translates into a reduction in environmental impact resulting from the massive use of energy for indoor cooling. The use of misting energy can be regulated and controlled remotely.
High pressure misting: beneficial and sustainable investment
Adopting a high pressure misting system proves to be a beneficial investment that also benefits the environment. misting helps reduce food waste volume by up to 25% and extends the shelf life of fresh products, ensuring superior quality over time. In this way, sales within the supermarket or retail outlet can increase.
The initial investment pays off through increased sales and also allows the company to present a more sustainable and environmentally conscious image. This choice proves to be a winning one for the supermarket, seeing an increase in profits. Additionally, it is advantageous for customers, who enjoy fresher and higher-quality products, and for the environment, thanks to a significant reduction in food waste.
Factors to consider when choosing a high pressure misting system
When opting to use high pressure misting technology, it is essential to consider factors such as the dimensions of the environment where the system can be installed, noise level, system compactness, power, mode and frequency of usage, water volume to be nebulized, and the arrangement of nozzles.
Therefore, it is always necessary to consult professionals who can leverage their experience to provide the best advice. Natural Misting studies customized solutions for your needs.
Contact us for more information; with our expertise, we can offer the best advice tailored to your requirements.
First-class customer support
The well-being of our customers is a priority for Natural Misting. Our team of highly qualified technicians provides periodic maintenance services for consumable components and responds promptly to customer requests, operating nationwide. Through our scheduling service, we notify customers in advance when maintenance is required, preventing emergency interventions and ensuring the safe operation of the system without wasting resources.
From the initial survey to scheduled maintenance, we take care of our customers at every stage. Feel free to contact us for a quote and discuss your needs. We are here to provide high-quality service and ensure your complete satisfaction.
High pressure misting: conclusions
The use of high pressure misting in LSR represents a step forward in optimizing retail environments and customer satisfaction. The combination of energy benefits, improvements in the quality of fresh products, and the enhancement of customer experience makes this technology a valuable resource for retailers aiming to stay at the forefront of the Large-Scale Retail industry.
