Fresh products represent a fundamental pillar in building consumer loyalty towards a specific supermarket or retail store. This is due to the fact that high-quality and well-preserved fruits, vegetables, fish, and meat exert a strong appeal on shoppers. The freshness of these products not only meets consumer expectations in terms of quality and taste but also creates an environment of trust and satisfaction. The presence of high-quality fresh products encourages customers to make regular purchases at that supermarket or store, as they know they can rely on these foods for their daily needs. This, in turn, leads to an increase in the frequency of purchases at the store, contributing to establishing a long-term relationship with customers.

Furthermore, the freshness of food products is often a driving force for the overall business of the store. When consumers come to buy fresh fruits, vegetables, fish, or meat, they are likely to extend their shopping to other sections of the supermarket. This results in an overall increase in turnover, as customers buy not only fresh products but also other items such as dairy products, cereals, packaged goods, and personal care products.

In this process, Natural Misting is a key partner for many prominent players in the Italian Large-Scale Retail (LSR) sector. Among its notable collaborations are well-known names in the Italian LSR landscape, including Conad, Il Gigante, Pam, Tosano, Piccolo, Coop, Eurospin, Eataly, Cadoro, and others. These partnerships attest to the extensive reach and influence of Natural Misting in the Italian food distribution sector.

In this article, we will explore the fundamental role of misting within the Large-Scale Retail sector (LSR). We will see how this technology can provide a significant advantage for supermarkets and retail stores, contributing to prolonging the freshness of products and reducing food waste. Additionally, we will examine the various applications of misting in this context.

LSR and Misting

The synergy between misting and humidification systems and the LSR sector is now an indispensable reality. Natural Misting has been a pioneer in Italy in introducing misting and humidification solutions for fresh products, earning a leadership role in this field. Through the adoption of cutting-edge technologies, such as high and low-pressure misting and ultrasonic humidification, Natural Misting has made a significant contribution to food preservation within the LSR.

Misting is now a resource of primary importance within the LSR, substantially contributing to preserving the freshness of products and reducing food waste. Thanks to its versatility, this technology has become a fundamental pillar for supermarkets and retail stores, facilitating the efficient and environmentally sustainable satisfaction of consumer needs.

With its experience and the use of the latest misting and humidification solutions, Natural Misting plays a key role in this process, contributing to ensuring the quality and longevity of food products within the Italian LSR.

Misting: what is it?

Misting is a process that involves transforming a liquid into a fine mist or microscopic particles suspended in the air. This is generally achieved through the use of specialized devices called misters or atomizers. Pressurized water is conveyed through distribution pipes to nozzles that disperse it into the air, creating a fine mist.

In the context of preserving fresh products, misting is used to maintain the ideal humidity in food storage environments, particularly for fruits, vegetables, meat, and fish. This helps prevent dehydration and prolong the freshness of foods.

Misting and product preservation: why it matters in LSR

The LSR constantly faces the challenge of preserving products for as long as possible, in a healthy and safe manner, to ensure they are available to consumers in the best possible conditions. Perishable items such as meat, fish, fruits, and vegetables are particularly sensitive to environmental and transportation conditions. Lack of attention in their management can lead to significant food waste, with negative impacts on the environment and resources.

In this context, misting has emerged as a technology of great relevance. Through the use of high and low-pressure misting systems and ultrasonic humidification systems, it is possible to prolong the freshness of products. These technologies help prevent food dehydration, ensuring that they retain their original characteristics for a longer period. This not only meets the needs of consumers seeking fresh products but also contributes to reducing food waste, improving the customer experience, and increasing sales within the LSR.

Use of misting and ultrasonic humidification in LSR

Misting and humidification are widely adopted tools in the LSR, often in synergy with the cold chain. These processes are applied in various environments, including refrigerated cells, warehouses, and sales departments such as refrigerated counters, fruit and vegetable stalls, refrigerated walls, and fish counters with ice.

The main goal of integrating misting and humidification is to maintain the right level of humidity in food products, ensuring optimal storage conditions and reducing food waste, both within the supermarket and in customers’ homes.

Additionally, ultrasonic misting and humidification generate an adiabatic cooling effect that further contributes to reducing the temperature of bulk fresh food items, improving storage conditions and extending product lifespan. As a result, food products stored more effectively not only maintain their freshness but also present a more inviting appearance to customers. This translates into an increase in the supermarket’s turnover and, at the same time, a significant reduction in food waste.

Applications of misting and humidification in LSR

Misting and humidification are successfully applied in Large-Scale Retail (LSR) for the preservation of fresh products, offered for sale both in self-service, as in the case of fruits and vegetables, and in assisted sales, as with meats and fish.

Misting and humidification systems are customized based on the specific needs of each supermarket or retail store, consistently focusing on food safety and customer experience.

These systems are used in various departments.

• Fruit and vegetable displays
• Vertical refrigerated fridges
• Meat and delicatessen counters
• Fish counters, both neutral and ventilated
• Refrigerated cells

In all these contexts, Natural Misting is synonymous with competence and professionalism. Our experience is a guarantee of success for new installations, with active maintenance services throughout Italy from day one.

Product preservation: benefits of misting

Misting and ultrasonic humidification offer several advantages to the LSR, especially regarding product preservation. Let’s explore some of them.

Product and quality preservation

The first benefit of misting directly concerns the preservation of fresh products. By carefully maintaining the ideal temperature and humidity, it is possible to preserve the shelf-life and quality of perishable products</ strong>, particularly fruits and vegetables, fish, meats, and gastronomic preparations. This significantly contributes to preserving the freshness, taste, and nutritional values of the product over time.

Food safety

Misting is an important ally in preserving fresh foods. It helps ensure more appropriate storage temperatures, preventing the development of bacteria or harmful pathogens in food that could be detrimental to both food and human health. In the context of Large-Scale Retail (LSR), where compliance with hygiene and health regulations is mandatory, misting emerges as an excellent solution.

Reduction of unpleasant odors

Perishable foods can generate unwanted odors, compromising both their preservation and the customer experience. Misting, by contributing to maintaining the freshness of products for a longer period, promotes an environment with fewer unpleasant odors. Consequently, the presence of bad odors becomes less likely, significantly improving the shopping and working experience for everyone.

Reduction of waste

One of the most significant benefits resulting from the use of misting is the considerable reduction of food waste. Currently, 45% of all crops grown worldwide end up as waste. Through the implementation of ultrasonic misting and humidification systems, the volume of wasted food in supermarkets can be reduced by up to 25%.

By maintaining optimal product preservation, it is possible to put them up for sale before they become unusable. The appropriate temperature extends the shelf-life of foods, allowing a larger number of customers to purchase them. This results in a constant reduction in unsold merchandise and, consequently, a significant reduction in food waste, with a positive impact on the environment. Our technology actively contributes to addressing the global issue of food waste.

Advantageous and sustainable investment

The adoption of misting and humidification systems represents an extremely advantageous investment. These technologies can reduce the volume of food waste by up to 25% and prolong the shelf life of fresh products, ensuring superior quality over time. This combination of benefits not only boosts sales in fresh departments but also throughout the supermarket, contributing to increasing customer loyalty to the trusted point of sale.

The initial investment pays off quickly thanks to increased sales and reduced food waste, simultaneously promoting a more sustainable corporate image in the eyes of consumers. This choice proves to be a winner for the supermarket, experiencing profit growth, for customers enjoying fresher and higher-quality products, and for the environment, thanks to the significant reduction in food waste.

First-class customer support

The well-being of our customers is a priority for Natural Misting. Our team of highly qualified technicians provides periodic maintenance services for consumable components and promptly intervenes at the customer’s request, operating throughout the territory. Through our scheduling service, we notify the customer in advance when maintenance is needed, preventing emergency interventions and ensuring the safe operation of the system without wasting resources.

From the initial survey to scheduled maintenance, we take care of our customers at every stage. Feel free to contact us for a quote and discuss your needs. We are here to provide high-quality service and ensure your complete satisfaction.